Project: Tickle Party // Client: Microsoft Zune // Project Overview: Microsoft commissioned FWYstudios to produce a video art piece for a new campaign attempting to connect fine art to their new music player. The piece was produced around the concept of sharing, Zune’s distinct feature, with the intention of gaining market recognition with tech-savvy consumers and to distinguish Microsoft Zune from its competitors. The video was created through mixed media, fully filmed analog puppetry, and minimal computer graphics. The designs were also used for download-able computer wallpapers, blueprints for flat-pack toys, limited edition skins and product packaging.